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A List of the Most Valuable NFL Teams

Will Brown by Will Brown, March 23, 2025

Player for the Dallas Cowboys

With the USA home to a vast majority of the world’s most valuable sports teams, it should come as no surprise that most of these are from the NFL. Benefiting from lucrative media rights deals, merchandising, high ticket sales, and diverse asset portfolios, the richest NFL teams are only getting richer. In this guide, we’ve provided a list of the most valuable NFL teams and explored how they have amassed such large fortunes.

What Are the Most Valuable Teams in the NFL?

As the most valuable NFL franchise, the Dallas Cowboys have been one of the richest sports teams for nearly two decades. But how do we know this? Before diving into our valuable teams list, we’ve explained the methodology behind their valuations.

From there, we’ve jumped straight into our list, covering the values of teams such as the New England Patriots, San Francisco 49ers, and more. If your team hasn’t made the top 10 list, don’t fret. We’ve concluded by listing the values of the remaining teams.

How Teams Are Valued

The figures on this page have been sourced from Forbes list of the Most Valuable NFL Teams, which was released in late 2024. The valuations have taken into account figures such as the teams’ revenues, operating incomes, stadium economics, and the value of other assets.

These figures were provided by team executives, sponsorship and broadcasting executives, bankers, and league insiders, and public documents. Although the most valuable team is more than twice as valuable as the least, all teams have recently benefited from a new national media rights deal that granted each time around $380 million.

The NFL also recently changed its rules to allow up to 10 percent of the franchise’s equity to come from private investment. However, like always, the NFL still requires teams to be owned by individuals rather than corporations. With this in mind, let’s get started with our list of the most valuable NFL teams.

1. $10.1 billion – Dallas Cowboys – The Most Valuable NFL Franchise

For the 18th straight year, the Dallas Cowboys are the most valuable NFL franchise and, in turn, the most valuable team in the world. Owned by Jerry Jones, the team’s $564 million operating income streams include a stadium deal with AT&T, a successful merchandising empire, and huge sponsorship deals. The Cowboys also own the Texas-based development The Star. Jones’ leadership has been hailed as pioneering due to its independent marketing deals that have created a global appeal.

2. $7.6 billion – Los Angeles Rams

After moving from St. Louis to Los Angeles in 2016, the Rams gained significant value. Much of its rise to become one of the most valuable teams in the NFL is due to the opening of SoFi Stadium in 2020, with owner E. Stanley Kroenke investing $5 billion in its construction. The stadium has become a cash cow for the team, due to its hosting of major events, sponsorships, and premium seating. Its 2022 Super Bowl victory also helped to boost merchandise sales.

3. $7.4 billion – New England Patriots

Third on this list of the top 10 most valuable NFL teams is the New England Patriots, gaining value during the Tom Brady and Bill Belichick era. The team’s six Super Bowl victories helped boost merchandising sales, while Gillette Stadium draws revenues through luxury seating and concerts. Deals with gambling companies have helped make it one the most valuable NFL teams, while ownership of the Patriot Place shopping complex has also helped the team generate $261 million in operating income each year.

4. $7.3 billion – New York Giants

Owned by the Mara and Tisch families, the New York Giants have capitalized on their legacy as one of the NFL’s oldest franchises, benefiting from their place in the nation’s largest media market. Its MetLife Stadium generates huge revenues through its premium seating and events, while strong merchandise sales, local broadcasting deals, and revenue-sharing agreements have bolstered its financial stability. The Giants have earned their place on this list of the most valuable NFL teams by appealing to a loyal fanbase, with four Super Bowl wins helping to keep the passion alive.

5. $6.9 billion – New York Jets

The Jets have also managed to benefit from their position in New York’s large media market. Owned by the Johnson family, the team shares MetLife Stadium with the Giants, allowing them to earn revenues while sharing the responsibility of operational costs. The fact that the team is home to several fan favorite NFL players has done wonders for its merchandising streams and corporate partnerships, though much of its revenues are generated through its ownership of MetLife.

6. $6.8 billion – San Francisco 49ers

The five-time Super Bowl winners the San Francisco 49ers have seen their value benefit from a series of strong recent performances in the NFL. One of the largest drivers of its $144 million operating income is its Levi’s Stadium, which also hosts non-football events to boost revenue. Its owners, the York family, have also leveraged their proximity to Silicon Valley to gain large sponsorships with tech giants. The team also invests in digital technology which it utilizes at Levi’s Stadium.

7. $6.7 billion – Las Vegas Raiders

The Raiders’ move to Las Vegas in 2020 was instrumental in making it one of the NFL’s most valuable teams. Owned by Mark Davis, the team has benefited from the recent construction of Allegiant Stadium, generating substantial revenue through naming rights, events, and premium seating. Its place in Vegas has also seen it form lucrative partnerships with the city’s gambling giants, while the constant influx of tourists has made Allegiant the home of destination games.

8. $6.6 billion – Philadelphia Eagles

Owner Jeffrey Lurie has been instrumental in guiding the Eagles to a coveted spot on this list of the most valuable NFL teams. Its Lincoln Financial Field is a reliable earner due to its premium seating, non-football events, and a loyal fan base that ensures reliable ticket and merchandise sales no matter how the team is performing. The team’s recent Super Bowl win will surely bolster its standing higher, as was seen after its 2018 win.

9. $6.4 billion – Chicago Bears

Like the Eagles, the Bears’ location in the passionate sporting city of Chicago has ensured an operating income of $138 million. Owned by the McCaskey family, the Bears have continued to attract consistent sales even though they play in Soldier Field, one of the league’s oldest stadiums. This scarcity of seating has helped to drive up ticket prices, while lucrative sponsorships and merchandising in the nation’s third-largest media market has proven instrumental in its sustainability.

10. $6.3 billion – Washington Commanders

After the Commanders were purchased by new owner Josh Harris in 2023, the Washington Commanders have seen their standing surge to 10th place on the list of the most valuable teams in the NFL. It’s been a huge turnaround from previous struggles, with the team’s FedEx Field and loyal fan base instrumental in their merchandising, ticket sales, and sponsorship earnings.

Values of the Remaining Teams

Did your team fail to make the list? For those who are curious about where their team stands in the value rankings, consider the remaining team values below:

  • 11. $6.2 billion – Miami Dolphins
  • 12. $6.1 billion – Houston Texans
  • 13. $5.6 billion – Green Bay Packers
  • 14. $5.5 billion – Denver Broncos
  • 15. $5.45 billion – Seattle Seahawks
  • 16. $5.4 billion – Tampa Bay Buccaneers
  • 17. $5.3 billion – Pittsburgh Steelers
  • 18. $5.2 billion – Atlanta Falcons
  • 19. $5.15 billion – Cleveland Browns
  • 20. $5.1 billion – Los Angeles Chargers
  • 21. $5.05 billion – Minnesota Vikings
  • 22. $5 billion – Baltimore Ravens
  • 23. $4.9 billion – Tennessee Titans
  • 24. $4.85 billion – Kansas City Chiefs
  • 25. $4.8 billion – Indianapolis Colts
  • 26. $4.6 billion – Jacksonville Jaguars
  • 27. $4.5 billion – Carolina Panthers
  • 28. $4.4 billion – New Orleans Saints
  • 29. $4.3 billion – Arizona Cardinals
  • 30. $4.2 billion – Buffalo Bills
  • 31. $4.15 billion – Detroit Lions
  • 32. $4.1 billion – Cincinnati Bengals

Keep in mind that the above values represent data from 2023 leading up to the publishing of Forbes’ article in late 2024. Considering the recent success of teams such as the Kansas City Chiefs, we expect the list to be dramatically different next year.

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