The Origins and History of Daily Fantasy Sports
By
Dan Holmes
Contributor Updated: 19 January 2024
Dan Holmes Contributor
Dan Holmes, a content creator and sports betting enthusiast, brings over a decade of experience to Betting.US. His extensive writing background spans from the internet to prestigious roles at the National Baseball Hall of Fame and Museum. Dan’s articles, featured on numerous websites, cover various sports, from bowling to disc golf.
Daily Fantasy Sports
- Early Fantasy Sports Products
- The Founding of DraftKings
- FanDuel and DFS Growth
- Broad Appeal of DFS
- References
The history of DFS has reshaped the way fans engage with their favorite games. Daily Fantasy Sports (DFS) [1] has emerged as a phenomenon, offering sports enthusiasts a dynamic way to immerse themselves in the thrills of their favorite events.
At the forefront of this movement stand two giants – DraftKings and FanDuel. The origins of daily fantasy sports could not be told without them. The roots of DFS go back to the early years of the 21st century, but its meteoric rise began in earnest in 2012, which has resulted in a surge in daily fantasy sports platforms.
Early Fantasy Sports Products
Before the emergence of DFS providers more than a decade ago, traditional fantasy sports leagues operated on a season-long format, requiring participants to draft a team at the beginning of the season and patiently await the final standings. This format was popular with many, but it lacked the adrenaline rush of immediate competition. And it meant losing could be a week-after-week, season-long grind.
Even before fantasy sports were offered online, there were leagues that were kept by hand (yes, really). Baseball fans played “Rotisserie Baseball” in the early 1980s [2], where participants had to tally the hits, runs, and home runs etc. accumulated by their players every day or week onto spreadsheets. Rudimentary compared to DFS today, but those leagues are the ancestors of the modern daily fantasy sports industry.
The Founding of DraftKings
Enter DraftKings, founded in 2012 by Jason Robins, Matthew Kalish, and Paul Liberman in Boston [3]. The company was a trailblazer, its origins embedded in the fertile soil of innovation and a passion for competition. DraftKings was conceived as a response to the limitations of traditional fantasy sports formats.
The DK Daily Fantasy founding group was driven by a shared vision to transform the fantasy sports landscape. DraftKings realized there was a need for a more dynamic and immediate form of engagement. The company basically invented DFS.
To DraftKings, the traditional season-long commitment seemed dated in a world increasingly hungry for instant gratification. Its gaming engineers pioneered the concept of daily and weekly fantasy contests, allowing participants to draft a new team for each game day. Importantly for scale, DraftKings harnessed online technology to create a stable and user-friendly experience, democratizing fantasy sports by making it accessible to a broader audience.
Led by DraftKings, the shift from season-long commitments to daily and weekly fantasy contests not only injected adrenaline into the fantasy sports experience but also opened the doors for casual fans to participate on an equal footing with seasoned fantasy sports enthusiasts.
FanDuel and DFS Growth
FanDuel has emerged as chief competitor to DraftKings. The company, which started offering DFS in 2012, has been equally instrumental in DFS’s rise. With a keen focus on simplicity and user-friendly interfaces, FanDuel DFS offered a platform where users could assemble their dream teams for single-day contests, further propelling DFS into the mainstream.
The allure of DFS lies in its accessibility and inclusivity. Traditional fantasy sports required an intricate understanding of player statistics and an entire season commitment. DraftKings and FanDuel, however, democratized fantasy sports, allowing both seasoned veterans and casual fans to participate on equal footing. They created DFS popularity. The one-day and one-week formats eliminated the barriers to entry, attracting a broader audience and redefining the very nature of sports engagement.
As these platforms gained traction, partnerships with major sports leagues and franchises followed suit [4]. The National Football League, Major League Baseball, National Basketball Association, and National Hockey League recognized the potential of DFS to enhance fan engagement and boost daily fantasy growth. The symbiotic relationship between DFS platforms and professional sports leagues paved the way for a new era of collaboration in the DFS industry, fostering unprecedented growth.
However, the rise of DFS has not been without challenges. Legal debates surrounding its classification as a game of skill or chance prompted regulatory scrutiny. States grappled with the task of determining whether DFS constituted gambling, ultimately shaping the legal landscape for these platforms. The journey of DraftKings and FanDuel through this regulatory maze became a narrative of resilience and adaptation, further solidifying their influence on the sports entertainment industry.
Broad Appeal of DFS
Today, many gaming operators and brands offer DFS. The spread of the game to brands like ESPN and CBS Sports, as well as Fox Sports, has given DFS broad appeal. Sports like MMA, motocross, and even pickleball have been incorporated into the Daily Fantasy sports world.
The origins of daily fantasy sports must be viewed as a transformative chapter in the broader narrative of sports engagement and betting. DraftKings and FanDuel have not only changed the way fans interact with sports forever, but also forged a new path for the DFS industry [5].
References
- Daily Fantasy Sports, Wikipedia, Retrieved January 16, 2024
- (November 4, 2019), A Look at the History of Fantasy Baseball, The Quintessential Gentleman, Retrieved January 16, 2024
- DraftKings – Who We Are, DraftKings Official Website, Retrieved January 16, 2024
- Schrotenboer, Brent, FanDuel signs deals with 15 NFL teams, escalating daily fantasy integration, USA Today Sports, Retrieved January 16, 2024
- Fantasy Sports Market Size & Share Analysis – Growth Trends & Forecasts (2024 – 2029) Source: https://www.mordorintelligence.com/industry-reports/fantasy-sports-market, Mordor Intelligence, Retrieved January 16, 2024
