The Best Sports Social Media Accounts
By
Dan Holmes
Contributor Updated: 18 December 2024
Dan Holmes Contributor
Dan Holmes, a content creator and sports betting enthusiast, brings over a decade of experience to Betting.US. His extensive writing background spans from the internet to prestigious roles at the National Baseball Hall of Fame and Museum. Dan’s articles, featured on numerous websites, cover various sports, from bowling to disc golf.
Sports Social Media Accounts
In the ever-evolving landscape of digital interaction, sports teams have become more than just representatives of cities or franchises—they’re social media juggernauts. The savviest teams have embraced this paradigm shift, using social platforms to craft content that’s equal parts entertaining, outrageous, and genuine.
Top Sports Team Social Media Accounts
For fans who live online, the sports team social media experience goes beyond scores and stats; it’s about memes, viral videos, and behind-the-scenes glimpses that evoke a sense of camaraderie. From Twitter’s quippy banter to TikTok’s choreography challenges, sports teams now have endless ways to turn their personalities into digital gold.
For the squads that truly excel, it’s about striking a balance between keeping it real and keeping it riveting—turning every post into an inside joke or a rallying cry. The best sports Instagram accounts aren’t just curating content; they’re creating entire cultures, drawing followers in with GIF-worthy highlights and stirring moments.
These teams have found a way to connect that’s as fluid and dynamic as the games they play in the NFL, NBA, college sports, MLB, NHL, and other leagues. Whether they’re trolling rivals, dropping motivational clips, or letting mascots take over, they’ve mastered the digital playbook—and we’re all just scrolling along for the ride.
Colorado Buffaloes: the Deion Effect
Colorado college football is rewriting the playbook for sports marketing, with head coach Deion Sanders in the spotlight that he craves so much. Known for his charisma and larger-than-life persona, Sanders has infused the CU Buffaloes with a dynamic brand identity that goes beyond the field.
Central to this transformation is Deion’s son, Deion Sanders Jr., who manages the social media for the Buffaloes, turning @CUBuffsFootball into a must-follow account. Their strategy is all about making the players, coaches, and culture relatable and engaging for students, alumni, and fans alike.
The Buffaloes’ YouTube channel offers an inside look that fans rarely get to see, with edited videos showcasing exclusive footage of the coaching staff and players. Whether it’s a fiery pep talk or a player’s off-field personality, these videos give a deeper connection, allowing the audience to understand the individuals behind the helmets.
This type of content not only fosters loyalty but also creates a buzz that resonates with recruits, boosters, and everyday fans. The Buffs have one of the best sports Instagram accounts. A unique approach by Colorado was the decision to display players’ social media handles on the back of their practice jerseys.
This move acknowledged the growing role of players’ personal brands, with social media visibility impacting their NIL (Name, Image, Likeness) opportunities. It’s a bold statement that connects the digital age to college athletics, giving players a platform to market themselves in real time.
Top Account: Viral Video
- The @CUBuffsFootball YouTube channel has amassed over 33,000 subscribers and hosts more than 800 videos, covering everything from game highlights to behind-the-scenes training sessions.
The channel’s popularity helps the team stay in the public eye year-round, setting the standard for how college football programs can utilize social media to build relationships with fans and stakeholders. With Sanders and the Buffaloes leading the way, Colorado is redefining how teams leverage social media for recruitment, fundraising, and fan engagement.
Savannah Bananas: Baseball’s Colorful Internet Sensation
The Savannah Bananas are not your typical baseball team. They’ve taken America’s pastime and injected it with a whole new energy, turning every game into a spectacle that blends sports and entertainment in a way few teams dare to try.
With their signature yellow uniforms and boundary-pushing antics, the Bananas have become a viral sensation on platforms like Instagram, Twitter, and TikTok. They’re redefining what it means to connect with fans in the social media age and establishing their brand among the top sports social media accounts.
On TikTok, the team regularly posts clips of outrageous on-field stunts—players dancing between innings, choreographed walk-up routines, and even players pitching while on stilts. These posts rack up millions of views, drawing in followers who may never have attended a baseball game but are now eager to see what crazy thing the Bananas will do next.
Their Instagram feed is a vibrant mix of behind-the-scenes footage, ticket giveaways, and shoutouts to their most loyal fans, keeping their audience engaged long after the last pitch is thrown. How the content is created on the platform makes you feel like you are part of the action.
Twitter is where the team shows off its humor, live-tweeting games with sharp-witted commentary and running playful SM polls to involve their fans in everything from picking theme nights to suggesting outrageous in-game challenges. Their social media presence feels less like a team promoting itself and more like a group of friends inviting you to the world’s weirdest, most entertaining baseball party.
The Bananas give away tickets to fans in fun, interactive ways. Competitions on Instagram often feature challenges where followers can win seats to sold-out games. Their efforts have transformed them into a national brand. The Bananas are proof that when you put fun and creativity first, even baseball—a sport steeped in tradition—can thrive in the age of social media.
Best Accounts:
- @thesavbananas on Instagram
- @thesavbananas on TikTok
Cincinnati Bengals: Big Cat Energy
With 2.2 million followers on TikTok, the Cincinnati Bengals have one of the largest followings of any professional sports team in North America. From crazy fun sports memes, to behind-the-scenes videos to whiteboard sessions with key team officials, the @bengals TikTok account is one of the most interesting and informative in sports.
Love quarterback Joe Burrow? This is the place to be: you can even ask him questions during his live TikTok sessions during the season. You can also see special on-field in-game videos shared by their daring and talented social media crew.
The Bengals may have never won a Super Bowl. They may have never endeared themselves to the masses who bet on NFL games online, but they deserve a Webby Award for their fantastic social media posts and compelling content surrounding this elite NFL team.
Top Accounts:
- @bengals on TikTok
Memphis Grizzlies: The Youngest, Hippest Fan Base
The Memphis Grizzlies’ Twitter account, @memgrizz, is one of the best sports social media accounts out there, mixing boldness, humor, and a knack for going viral. With 1.6 million followers, the Grizz are always ready to clap back, troll opponents, and drop fire content that keeps fans hitting that retweet button.
Their posts frequently blend sports team social media with pop culture references, making sure they stay on top of what’s trending in music, memes, and movies. It’s no surprise that they’re considered among the top sports social media accounts in the game.
On the court, stars like Ja Morant, Desmond Bane, and Jaren Jackson Jr. have helped elevate the team’s online presence. Morant’s jaw-dropping highlights and off-court swagger make for perfect sports social media post material, while Jackson and Bane jump in on the action with retweets and replies that keep fans hyped. These guys don’t just play the game—they get the culture.
The Grizzlies’ Twitter game goes beyond just throwing shade; they’ve mastered the art of keeping it relatable and fun for younger fans while still pulling in those Gen Xers who’ve been down with the team since the Grit and Grind days. It’s no wonder they’re mentioned alongside the best sports Instagram accounts when it comes to social engagement.
Best Account:
- @memgrizz on Twitter/X platform
