Giannis Effect: Boosting Bucks’ Value
By
Amelia Walker
Senior Content Writer Updated: 27 October 2023
Amelia Walker Senior Content Writer
Amelia Walker is a Senior Content Writer at Betting.US. She has a law degree and deep knowledge of the gambling laws in the United States. Her mission is to keep players informed about responsible gambling, while her passion for sports helps her create useful guides. Amelia has over a decade of experience in betting, which has positioned her as a trusted voice among our readers.
The Giannis Effect
In the world of professional basketball, few players have demonstrated a transformative impact on a team and its city quite like Giannis Antetokounmpo.
- Attendance Boost
- Revenue Rise
- Franchise Valuation Growth
- Economic Impact on Milwaukee
- The $2 Billion Athlete
Since being selected as the 15th overall pick in 2013, the “Greek Freak” has rapidly ascended not only in skill but also in value, becoming an indispensable asset to the Milwaukee Bucks.
While the recent announcement of his 3-year, $186 million extension with the Bucks is impressive, a deeper dive into the numbers suggests that his worth could very well exceed $2 billion.
Attendance Boost
| Year | Average Attendance |
|---|---|
| 2013 | 13,487 |
| 2022 | 17,555 |
The surge in the Bucks’ average attendance is undeniable. From 2013 to 2022, there’s been an increase of over 4,000 fans on average per game.
Such a spike in attendance not only enhances the game-day atmosphere but also contributes significantly to ticket sales and associated revenue.
Revenue Rise
| Year | Annual Revenue |
|---|---|
| 2013 | $110 million |
| 2022 | $352 million |
The Bucks’ annual revenue tells a similar story of growth. In less than a decade, the revenue has more than tripled, a testament to Giannis’s drawing power both on and off the court.
Franchise Valuation Growth
| Year | Franchise Valuation |
|---|---|
| 2013 | $312 million |
| 2022 | $3.5 billion |
Moreover, the valuation of the Bucks as a franchise has witnessed an astronomical rise. From a respectable $312 million in 2013, the Bucks are now valued at a staggering $3.5 billion. To provide context:
| Valuation Growth 2013-2022 | Percentage Increase |
|---|---|
| Average NBA Team | 462% |
| Milwaukee Bucks | 1,021% |
The Bucks’ growth has outpaced the average NBA team by more than double in terms of valuation percentage increase. This exceptional growth is a reflection of the team’s enhanced brand equity, lucrative sponsorship deals, and increased media rights, with Giannis being a central figure in this transformation.
Economic Impact on Milwaukee
The ripple effects of Giannis’s presence extend beyond the hardwood floor of the basketball court. Each Bucks playoff game, bolstered by his star power, injects about $3 million into Milwaukee’s economy.
This influx is seen in the form of 2,500 hotel room nights filled and the creation of approximately 700 jobs. Such figures underscore the symbiotic relationship between Giannis, the Bucks, and the city of Milwaukee.
The $2 Billion Athlete
While numbers and tables can quantify certain aspects of Giannis Antetokounmpo’s value to the Bucks and Milwaukee, they can’t fully capture the intangibles: the hope he instills in fans, the pride he brings to a city, and the global recognition he’s garnered for a team.
From being the 15th pick in 2013 to being arguably one of the most valuable draft picks in NBA history, Giannis’s journey with the Bucks is a testament to his unparalleled talent and the immeasurable value he brings to the table.
Cumulatively, these metrics make a compelling case for Giannis’s worth to the Bucks being upwards of $2 billion.
