Bwin and Paris FC Team Up Sports News

Bwin and Paris FC Team Up to Deliver Exclusive Fan Experiences

By Blake Roberts Founder & Editor in Chief Updated: 07 March 2025

Blake Roberts Founder & Editor in Chief

Blake Roberts is the founder of Betting.US and is currently heading the creative team as Editor in Chief. Born and raised in Morgantown, West Virginia, Blake is a great sports fan, with football and basketball being his favorite. He’s our trusted voice for all betting-related matters.

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Paris FC has announced a significant partnership with Bwin, the prominent sports betting and poker brand. This solidifies Bwin’s position as a major partner of the Ligue 2 club. The collaboration, brokered by international sports marketing agency SPORTFIVE, aims to forge a stronger connection between the club and its loyal supporters, promising exclusive experiences for fans throughout the season.

Enhanced Visibility and Fan Engagement

The partnership will give Bwin prominent brand visibility during all Paris FC matches, ensuring a strong presence in the club’s stadium and digital platforms. Beyond visibility, Bwin has committed to delivering exclusive prizes and rewards to its bettors and Paris FC supporters, fostering a deeper sense of engagement and community.

Shared Values and Growth Ambitions

Christophe Michel, Bwin’s Digital and Marketing Director, expressed enthusiasm for the partnership, highlighting the shared values between the two organizations. He noted that Bwin is delighted to contribute to the club’s growth as a partner and that this partnership will strengthen their ties with the world of French football and its fans in the heart of the City of Lights.

Paris FC President Pierre Ferracci echoed this sentiment, emphasizing the growing attractiveness of the club to prestigious brands. He stated that:

The partnership confirms the growing appeal of Paris FC and the confidence that prestigious brands place in their project.

With Bwin at their side, they are strengthening their project and creating new opportunities for their supporters and fans.

Aiding Paris FC’s Rise

Bwin’s ambition extends beyond fan engagement. The company aims to contribute to Paris FC’s ascent in French and international competitions. The brand joins a roster of esteemed partners, including Vinci, Renault, Adidas, and Red Bull, signaling a collective effort to propel the club to new heights.

Strategic Shift for Bwin

The partnership represents a strategic move for Bwin, which previously held a high-profile sponsorship with UEFA. The operator opted not to renew its three-year deal last year, shifting its focus to club-level collaborations. The UEFA partnership, which began in 2021, provided Bwin with substantial marketing and branding opportunities, including stadium advertising and broadcast visibility.

Bwin’s Industry Presence

Bwin, established in France in 2010, is a leading online sports betting and poker industry player. With a history dating back to 1997, the brand established itself as a prominent figure in the European gaming landscape.

As part of the Entain group, one of the largest global entities in the sports betting and online gaming sector, Bwin offers diverse services, including sports betting on over 100 disciplines, online poker, and the broadcasting of numerous sporting events.

Football Focus and Fan Dedication

Football remains a core focus for Bwin, evidenced by its historic and prestigious partnerships with clubs such as Real Madrid and AC Milan. The collaboration with Paris FC further underscores Bwin’s commitment to the sport and its dedication to enhancing the fan experience.

SPORTFIVE’s Role

Xavier Oddone, General Director of SPORTFIVE France, highlighted the strategic nature of the partnership, stating that this collaboration perfectly reflects their ambition to unite visionary brands around significant sports projects.

Bwin, a major player in the sports betting industry, is partnering with a growing club with new energy and strong values. They are proud to have contributed to this alliance, which illustrates their commitment to creating high-impact collaborations for all stakeholders.

A New Era of Fan Engagement

The partnership between Bwin and Paris FC is poised to deliver a new era of fan engagement, blending the excitement of sports betting with the passion of football fandom. As Paris FC continues its journey, Bwin’s support and commitment to exclusive experiences will undoubtedly play a significant role in shaping the club’s future.