Hard Rock Bet Becomes Miami Heat's Official Betting Partner

Hard Rock Bet is Now the Official Miami Heat Sportsbook Partner

By Blake Roberts Founder & Editor in Chief Updated: 31 January 2025

Blake Roberts Founder & Editor in Chief

Blake Roberts is the founder of Betting.US and is currently heading the creative team as Editor in Chief. Born and raised in Morgantown, West Virginia, Blake is a great sports fan, with football and basketball being his favorite. He’s our trusted voice for all betting-related matters.

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Online Sports Betting Landscape in Florida

Sports betting in Florida was legalized in 2021 but didn’t last long. Only three weeks later, a judge ruled that the partnership between the Seminole Tribe and the state was illegal. This led to the halt of legal sports betting, which continued until June 2023, when a D.C. Circuit Court of Appeals overturned the decision.

Currently, Hard Rock Bet is the only legal sportsbook in Florida. As of the writing of this article, there’s no news of alternative sportsbooks being launched soon. Interestingly, this is the only state that has legal online betting and features only one single platform. This is what makes the partnership between Hard Rock Bet and Miami Heat all the more important.

Benefits of the Hard Rock Bet and Miami Heat Partnership

There are many benefits to the partnership between Hard Rock Bet and the Miami Heat. Basketball fans will take advantage of exclusive promotions, VIP access, and unique in-arena activations via the sportsbook app. The gambling brand will launch the Hard Rock Bet Heat Club, which, according to the official statement from the company, is an

opt-in club for fans to receive special promotions and engage with their favorite team

Both the Hard Rock Bet app in Florida and Miami Heat will also benefit from the exclusive partnership via co-marketing initiatives. We expect to see multiple interesting and entertaining campaigns both at the Kaseya Center and online. Miami Heat is a staple in the Florida sports community, and this will significantly improve the brand recognition and presence of Hard Rock Bet in the state.

Other Similar Examples

We can point out many similar examples, such as the partnership between BetMGM and the Arizona Cardinals and between FanDuel and the New York Jets. Over the years, such partnerships have improved the public’s engagement with teams and sportsbooks.

Just last year, Hard Rock Bet announced another multi-year partnership with NHL’s Florida Panthers. Fans of the team and users of the app receive various exclusive offers. The gambling operator has also previously partnered with Florida’s Daytona International Speedway, host to the Daytona 500 race.

As the US gambling industry continues to expand and evolve, we’re bound to see many other partnerships like the one between Miami Heat and Hard Rock Bet. Such incentives are meant to elevate the experience of sports fans and gamblers alike and foster a more personal relationship with brands.