ClutchBet Launches Sportsbook in Louisiana Industry

Louisiana Gains Another Sports Betting Operator with ClutchBet

By Amelia Walker Senior Content Writer Updated: 14 February 2024

Amelia Walker Senior Content Writer

Amelia Walker is a Senior Content Writer at Betting.US. She has a law degree and deep knowledge of the gambling laws in the United States. Her mission is to keep players informed about responsible gambling, while her passion for sports helps her create useful guides. Amelia has over a decade of experience in betting, which has positioned her as a trusted voice among our readers.

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According to recent reports, Louisiana’s online sports betting scene has expanded with the launch of ClutchBet. The sportsbook, which is owned by BlueBet, recently launched as the ninth operator in the state. This development is part of BlueBet’s strategic push into the U.S. market under what CEO Bill Richmond describes as a ‘Capital Lite’ growth strategy.

In a recent press release, he said that going live in Louisiana:

Caps off another strong 12 months for BlueBet, as we execute our ‘Capital Lite’ US market entry. As we land and expand in each new US state, we continue to refine and enhance our approach, which is delivering faster growth and making us even more capital efficient.

ClutchBet’s launch in Louisiana follows its success in a couple of other states across the country, namely Iowa and Colorado. The latest move reflects BlueBet’s commitment to increasing its footprint in the U.S. sports betting industry.

ClutchBet Expanding its Footprint in the US

BlueBet, which originates from Australia, now offers an extensive range of betting options for sports fans, including horse racing and sports betting platforms. Its journey in the United States began in 2022, with Louisiana being the third state to welcome ClutchBet.

Officials said that this launch reflects the company’s ongoing success, with a significant increase in its betting handle, which rose to approximately $9 million. This indicates a strong interest in live wagering, which makes up the majority of its bets.

The launch of ClutchBet in Louisiana is not solely about expanding its footprint in the country, but also catering to local preferences, according to reports. The company focuses on localized marketing strategies, which have been seen with its sponsorships in Colorado and its tailored offerings in Louisiana.

ClutchBet has introduced promotional bets and parlay insurance specifically designed to attract the state’s sports enthusiasts, especially fans of the New Orleans Saints and Pelicans.

The operator’s strategy includes community engagement through sponsorships and partnerships with local sports teams and venues, and this is designed to build a strong local presence. In addition to this, the operator has plans to launch a Louisiana-focused sports blog and explore additional local partnerships.

ClutchBet Faces Stiff Competition from Other Operators

Despite its tailored offerings and strategic marketing, ClutchBet faces stiff competition from established operators such as DraftKings, FanDuel, BetMGM, and Caesars, all of which have been active in Louisiana for over two years.

The state’s sports betting industry is very competitive, and this is something that could pose a challenge to the new operator. However, with its live in-game betting and same-game parlays, many believe that ClutchBet will become a strong contender in the Louisiana market.

Some believe that the operator’s success will be partly down to its ability to offer exciting betting options, engage with the local community, and stand out from other betting operators. With its strategic approach and keen focus on localized marketing and product offerings, ClutchBet officials hope to capture the attention of Louisiana’s sports betting enthusiasts and achieve success in the state.