North Star Network Acquires Bojoko Industry

North Star Network Acquires Bojoko Expanding Its iGaming Footprint

By Amelia Walker Senior Content Writer Updated: 05 March 2025

Amelia Walker Senior Content Writer

Amelia Walker is a Senior Content Writer at Betting.US. She has a law degree and deep knowledge of the gambling laws in the United States. Her mission is to keep players informed about responsible gambling, while her passion for sports helps her create useful guides. Amelia has over a decade of experience in betting, which has positioned her as a trusted voice among our readers.

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North Star Network (NSN), a global sports media group, has announced its strategic acquisition of Bojoko, an award-winning iGaming affiliate. This marks a significant entry into the real-money online casino industry. The deal, finalized on February 14, 2025, includes all Bojoko assets, signaling NSN’s ambition to establish a formidable presence in the iGaming sector.

The acquisition, structured with upfront and earned payments, represents 3.0-4.5x 2025 EBITDA (earnings before interest, taxes, depreciation, and amortization), contingent on future performance. This move is poised to bolster Bojoko’s reach and enhance its services, leveraging NSN’s extensive network and resources.

Bojoko: A Trusted Name in iGaming

Bojoko has established itself as a leading platform for UK and Canadian online casino players. Launched in 2017, it has become a go-to resource for UK players seeking in-depth insights into casinos, bingo, and sports betting.

In Canada, Bojoko.ca has played a crucial role in guiding players through the rapidly expanding iGaming landscape, earning a reputation for its user-friendly and customizable platform.

Joonas Karhu, Co-Founder and CEO of Bojoko expressed enthusiasm about the acquisition, stating:

This is a monumental step forward for Bojoko. Since day one, our goal has been to empower players with expert insights and easy tools that allow them to make informed choices. With North Star Network backing us, we’re now in a position to enhance our solutions, expand, and bring our expertise in the online gambling space to new audiences worldwide. This partnership opens the door for unprecedented growth.

NSN’s Strategic Expansion

North Star Network’s acquisition of Bojoko aligns with its vision to expand its influence in the iGaming industry, providing an instant foothold in the casino vertical. Julien Josset, Co-Founder and CEO of NSN, said the company is thrilled to welcome Bojoko into the North Star Network. He praised the brand’s excellent industry reputation, user-driven approach, commitment to genuine quality, and innovative platform.

Enhancing Services and Expanding Reach

The acquisition will enhance Bojoko’s services through NSN’s global resources and expertise. The collaboration will further allow Bojoko to develop its user-oriented solutions, such as its quick filters and transparent reviews, which have contributed to its success.

Bojoko’s Continued Leadership

Joonas Karhu will continue to lead Bojoko, ensuring continuity and leveraging his expertise to drive further growth and innovation. This leadership continuity is crucial in maintaining its established reputation and fostering a seamless integration with NSN.

About Bojoko and North Star Network

Bojoko is an award-winning iGaming affiliate recognized for its user-centric approach and innovative platform. The company has received accolades such as the EGR Nordic Affiliate of the Year (2021) and the MiGEA Malta’s Best Affiliate Company (2022), highlighting its commitment to quality and excellence.

North Star Network, a global sports media company with a presence in over 30 countries, connects sports fans and gamblers worldwide. The company operates leading sports media platforms that provide expert insights, betting recommendations, and localized content. The acquisition of Bojoko represents a strategic diversification of NSN’s portfolio, expanding its reach into the rapidly growing iGaming market.

Looking Ahead: Global Expansion and Innovation

With the backing of North Star Network, Bojoko is poised for sizeable international expansion, bringing its expertise to new audiences. The partnership aims to create even more value for players and partners alike, fostering innovation and growth in the industry.

The acquisition underlines NSN’s commitment to strategic growth and its vision to become a leading player in the global market. Combining Bojoko’s established reputation and user-focused approach with NSN’s worldwide reach and resources, the partnership is set to drive advancements in the online casino sector.  