The Rise of Odds88: A New Era in Sports and Gaming

Odds88: Shaping the Future of Sports and Gaming

By Blake Roberts Founder & Editor in Chief Updated: 13 January 2025

Blake Roberts Founder & Editor in Chief

Blake Roberts is the founder of Betting.US and is currently heading the creative team as Editor in Chief. Born and raised in Morgantown, West Virginia, Blake is a great sports fan, with football and basketball being his favorite. He’s our trusted voice for all betting-related matters.

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A Visionary Approach.

Odds88 is more than just a data provider; it’s a partner in shaping the future of sports trading. The platform seamlessly integrates mainstream and niche sports, including exciting additions like ZedRun’s NFT-based horse racing and Japan’s Kyōtei boat racing. For example, Odds88 leverages ZedRun’s NFT technology to enable operators to create unique betting markets and visually captivating experiences for their players.

Mike Forslund, Head of Odds88, said:

We’re not just providing data. We’re offering a comprehensive toolkit that allows operators to tailor their offerings, maximize their potential, and ultimately, deliver unforgettable experiences for their players.

Expanding Horizons for Bettors

With a robust foundation built in 2024, Odds88 enters 2025 with an impressive portfolio. In the past year, the platform offered over 1.5 million sports fixtures across 110+ sports, averaging more than 4,000 daily events.

Odds88 provides a comprehensive range of betting opportunities, from major global tournaments to local leagues. The platform boasts an extensive selection of markets, including over 300 soccer options, 150 basketball options, and over 50 tennis markets, alongside a diverse array of baseball, cricket, and more offerings.

Five Key Innovations Driving Success

Customized Feed Integrations and Events: Odds88 stands out with 20 feed integrations, allowing operators to tailor their offerings precisely. The platform’s in-house sports and odds compilation offers unparalleled customization, enabling operators to create unique events that resonate with their specific audience.

BetRank: Intelligent Automation: The cutting-edge BetRank algorithm critically evaluates every bet. By analyzing numerous factors, it calculates the theoretical value of each bet, empowering operators to make data-driven decisions and optimize their operations with minimal manual intervention.

Advanced Risk Management: Robust risk management lies at the heart of the Odds88 platform. Customizable tools enable operators to proactively identify and mitigate potential risks, such as unusual betting patterns, ensuring a secure and stable environment for their business.

Unmatched System Reliability: Odds88 prioritizes uninterrupted service. The platform’s robust fallback system seamlessly transitions between data suppliers, minimizing downtime and ensuring a consistent and reliable experience for all users.

Dynamic User Templates: The customizable templates adapt to the ever-evolving market. Operators can leverage these templates to align their offerings with customer preferences, optimize profitability, and enhance user satisfaction.

Empowering Operators with Unprecedented Value

In a significant move, Odds88 has eliminated monthly fees for its automated risk management services, making its advanced tools accessible to operators of all sizes. This strategic decision levels the playing field and fosters industry growth by removing financial barriers. Furthermore, the platform’s enhanced settlement services seamlessly integrate across the Odds88 ecosystem, streamlining operations and increasing efficiency.

The Future of Sports Trading Starts Now

With its official launch in January 2025, Odds88 is poised to revolutionize the sports trading landscape. By combining cutting-edge technology, unparalleled customization, and commitment to user experience, Odds88 provides a comprehensive solution for operators seeking to evaluate their businesses.