Record Betting Seen Over Super Bowl Industry

Record Betting Seen Over Super Bowl 2024 Weekend

By Amelia Walker Senior Content Writer Updated: 24 February 2024

Amelia Walker Senior Content Writer

Amelia Walker is a Senior Content Writer at Betting.US. She has a law degree and deep knowledge of the gambling laws in the United States. Her mission is to keep players informed about responsible gambling, while her passion for sports helps her create useful guides. Amelia has over a decade of experience in betting, which has positioned her as a trusted voice among our readers.

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According to recently released data, Super Bowl LVIII saw a huge surge in sports betting activity. The figures show that betting activity set new records for the Super Bowl weekend. The report came from GeoComply, a leading geolocation services firm.

GeoComply aids legal online casino and sportsbook platforms by verifying the location of their customers. The company revealed that online sportsbook geolocation checks skyrocketed by over 22 percent during Super Bowl weekend, which saw the Kansas City Chiefs take on the San Francisco 49ers. The game ended in a 25-22 victory for the Chiefs, making them the first team to win two consecutive Super Bowls since the New England Patriots in the early 2000s.

Expansion of Sports Betting

The expansion of sports betting has played a huge role in the surge of betting activity. GeoComply, which offers its services across 27 states across the country, reported a substantial increase in active online sportsbook accounts.

Figures show that the number of active accounts totaled 8.5 million during the Super Bowl weekend. This reflects a 15 percent increase compared to the same period in the previous year.

Leading up to the Super Bowl, over 1.7 million new mobile sports wagering accounts were created, reflecting the growing popularity of online sports betting among sports fans. Since the start of the NFL season in September, more than 13.7 million new sportsbook accounts have been created, which equates to an impressive 28 percent increase compared to the previous season.

The Taylor Swift Effect

The expansion of legal online sports betting is ongoing in the United States. A number of new states have joined the bandwagon since the previous Super Bowl. States such as Kentucky, Maine, Massachusetts, and Vermont have launched online sports betting since then, which means that there were more states that allowed legal wagering for this year’s event compared to last year.

Anna Sainsbury, CEO and cofounder of GeoComply, said:

The continued transition to the legal market set the stage for a historic first Super Bowl in Las Vegas, and the record-breaking results we saw did not disappoint. We are proud to help foster the growth of a regulated industry that puts accountability, security, and player protection at the forefront.

The expansion of legal sports betting to a wider range of states is said to be part of the reason behind the surge in betting activity. However, according to reports, it could also be down to what is now commonly known as the ‘Taylor Swift Effect’.

The world-famous singer has been hitting the headlines, not just for her singing prowess and success but also for her relationship with Kansas City’s tight-end Travis Kelce. Many believe that this has generated more interest in the sport among ‘Swifties’.

Moving forward, the online sports betting market in the United States is getting ready for further expansion.

North Carolina is set to join the ranks of online sports betting states by the time the next Super Bowl event takes place in 2025. In addition, Florida could also be taking legal bets by this time. Further expansion means that the figures for next year could be even better than this year’s.