Fanatics Opens Tenth Retail Sportsbook in Connecticut

Tenth Retail Sportsbook in Connecticut Opened by Fanatics

By Amelia Walker Senior Content Writer Updated: 08 April 2024

Amelia Walker Senior Content Writer

Amelia Walker is a Senior Content Writer at Betting.US. She has a law degree and deep knowledge of the gambling laws in the United States. Her mission is to keep players informed about responsible gambling, while her passion for sports helps her create useful guides. Amelia has over a decade of experience in betting, which has positioned her as a trusted voice among our readers.

See Full Bio

Integration of Loyalty Program

The newly unveiled Fanatics Sportsbook at Total Mortgage Arena offers a comprehensive range of amenities including traditional sports betting windows, self-service kiosks for convenient wagering, high-definition TVs for immersive viewing, and full-service dining facilities.

Sports enthusiasts can now engage in betting on a wide range of sporting events, including major leagues such as the NFL, MLB, NBA, NHL, NCAA football, ATP Tour, LIV Golf, PGA TOUR, and more.

Another bonus for patrons is the integration of Fanatics’ loyalty program. Customers have the opportunity to earn ‘FanCash’ rewards points with every bet placed, in addition to regular retail purchases.

The earning potential varies, with straight bets offering up to 1 percent of the amount bet, parlay bets up to 3 percent, and same-game parlays up to 5 percent in FanCash rewards. These accrued rewards can be redeemed either as bonus bets on Fanatics Sportsbook or as discounts on eligible merchandise purchases via Fanatics.com.

With the launch of the Bridgeport retail sportsbook, Fanatics has further enhanced its presence in Connecticut’s sports betting market. The addition of Total Mortgage Arena brings the total number of retail sportsbook locations in the state to ten, including key venues like the XL Center in Hartford and Bobby’s V’s establishments in Stamford and Windsor Locks.

Sports Betting Growth in the State

Connecticut’s sports betting sector has experienced impressive growth in revenue, particularly since the onset of the NFL season in September.

According to PlayUSA:

From a revenue perspective, Connecticut has been on a hot streak. The sportsbook has hit multiple milestones since the NFL season started in September. Handle (total amount bet) surpassed $180 million for the first time in September. At the time, it was a record.

October saw a surge to $189.6 million, followed by November’s impressive $205.7 million, and December’s record-breaking $212.2 million handle. While January enjoyed continued success with handle remaining above $200 million, February experienced a slight dip to $162.8 million.

While figures have been impressive over recent months since the start of the football season, the state will now be entering into a slower period of the year. This means that, due to fewer major sporting events, betting levels, handles, and revenue will all be lower.

However, once the football season starts again in September, it will mark the start of a busy six months, with major events such as the Super Bowl and March Madness.