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VIP Play Partners Industry

VIP Play Partners With White Hat Gaming to Enhance Player Experience

By Amelia Walker Senior Content Writer Updated: 24 February 2025

Amelia Walker Senior Content Writer

Amelia Walker is a Senior Content Writer at Betting.US. She has a law degree and deep knowledge of the gambling laws in the United States. Her mission is to keep players informed about responsible gambling, while her passion for sports helps her create useful guides. Amelia has over a decade of experience in betting, which has positioned her as a trusted voice among our readers.

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VIP Play, Inc., operator of the ZenSports platform in Tennessee, is poised for a significant expansion in the US online gaming market. The company recently announced a strategic partnership with White Hat Gaming, a leading B2B platform provider, to power its growth in key states. This alliance follows VIP Play’s recent collaboration with Kambi Group and underscores the company’s commitment to delivering a differentiated and engaging player experience.

Building a Foundation for Success

VIP Play, which acquired the assets of ZenSports in 2022 and launched in Tennessee in July 2023, has ambitious plans for the future. The company is targeting launches in Tennessee and West Virginia in 2025. A key element of this strategy is integrating White Hat Gaming’s Player Account Management (PAM) platform and traveling wallet™ with VIP Play’s existing proprietary technology and Kambi’s sportsbook capabilities. This powerful combination will enable VIP Play to create a highly customized platform tailored to the unique demands of the US market.

A Collaborative Approach to Innovation

Bruce Cassidy, CEO and Chairman of the Board of VIP Play Inc., had the following to say about the collaboration:

This partnership with White Hat is a pivotal step for VIP Play as we work towards establishing a premier sports betting and online casino presence in the US. We are excited to launch VIP Play in Tennessee and West Virginia in 2025, powered by the combination of industry-leading partners such as White Hat Gaming and Kambi Group. We remain committed to building on top of these licensed software platforms to differentiate VIP Play from our competition in ways only the VIP team can.

Leveraging White Hat’s Gaming Expertise

White Hat Gaming’s platform, a proven solution that powers major US operators like Bally’s and Jackpot, provides a comprehensive suite of tools. These include a proprietary cashier, a rich library of iCasino content, and flexible bonusing capabilities. Integrating the traveling wallet™ will enable seamless fund transfer across state lines, a critical advantage in the increasingly important multi-state US market.

A Shared Vision for the Future

Phil Gelvan, CEO of White Hat Gaming, expressed enthusiasm for the partnership with VIP Play, highlighting their innovative approach in the US market. He voiced confidence that White Hat Gaming’s core technology, including its leading PAM solution, would enhance the VIP Play experience and support its unique differentiation strategy.

At the same time, he also emphasized their excitement about VIP Play’s use of the traveling wallet™ to facilitate their US expansion as a premier, multi-state operator in 2025.

Customization and Differentiation

VIP Play’s strategy centers on building additional features and gamification on the White Hat and Kambi platforms. This approach allows for a high degree of customization, enabling VIP Play to craft a unique and compelling player experience. Combined with the company’s established presence in Tennessee as ZenSports, this strategy positions VIP Play for significant growth in the rapidly expanding US online gaming market.

About VIP Play, INC

VIP Play, Inc., is an online gaming operator currently doing business in Tennessee as ZenSports. It boasts a history of innovation within the sports betting industry and is excited to continue innovating within the online gaming industry. VIP Play, Inc. is also excited to build its own technology in coordination with White Hat Gaming and Kambi Group to build never-seen-before features, offerings, and marketing to the US gambling industry.

About White Hat Gaming

White Hat Gaming is a B2B provider with over 600 staff. It provides its clients with a secure, scalable, and flexible state-of-the-art platform. Our proprietary product includes a best-in-class player account management (PAM), cashier, and award-winning traveling wallet™ via a fully centralized back office.

Our modular managed service offering, including customer support, payments, risk & fraud, and compliance support, allows operators to outsource while maintaining the flexibility to bring ancillary services in-house. As an aggregator of third-party providers, White Hat Gaming provides market-leading content, including sportsbooks and over 130 leading game providers.

In conclusion, the partnership between VIP Play and White Hat Gaming represents a significant step forward for both companies. By combining VIP Play’s innovative vision with White Har Gaming’s robust and proven platform, this collaboration is poised to deliver a unique and engaging gaming experience to players in the US.

The integration of cutting-edge technology, including the traveling wallet™, alongside a focus on customization and differentiation, positions VIP Play for success in the rapidly expanding US online gaming market. This strategic alliance promises exciting developments for players and underscores the continued growth and evolution of the industry. 