By
Amelia Walker
Senior Content Writer Updated: 17 March 2025
Amelia Walker Senior Content Writer
Amelia Walker is a Senior Content Writer at Betting.US. She has a law degree and deep knowledge of the gambling laws in the United States. Her mission is to keep players informed about responsible gambling, while her passion for sports helps her create useful guides. Amelia has over a decade of experience in betting, which has positioned her as a trusted voice among our readers.
YouTube has announced new restrictions on gambling-related content in an effort to protect its audience. As of March 19, creators can only refer to Google-approved sites, and access will be restricted for underage users. But will this be enough to curb the explosion of online gambling content on YouTube that features suspicious material?
This move is an expansion of the existing restrictions YouTube already has in place. The existing rules don’t allow content directing viewers to gambling sites that were not certified by Google.
The updated policy, set to take off on 19th of March, doesn’t allow any methods of directing viewers to unauthorized and unapproved sites. This includes links embedded in images or texts or the use of any visual displays like brand logos and verbal references.
YouTube’s spokesperson, Boot Bullwinkle, said:
We’ve strengthened our policies that prohibit content directing viewers to unapproved gambling websites or applications. We will also begin age-restricting content that promotes online casinos.
This move comes as online sports betting has become very popular in the US, with an average annual growth rate of 93.27% over the last five years. More states are legalizing online sports betting since the Supreme Court’s decision in 2018 to allow it.
With the growing market, YouTube videos that promote different strategies to earn money through gambling have attracted a lot of attention. This has raised concerns about the potential for problem gambling and addiction among viewers, particularly the younger generation. All content that promises guaranteed gambling returns will be removed, even if the site is Google-approved.
Although the new policy doesn’t completely ban online gambling content, if Google approves it, no under-18s will have access to any gambling-related material.
Licensing authorities are making every effort to ensure that legitimate online gambling operators encourage their customers to stay in control of their gambling. YouTube recognizes that responsible gambling is meant to be a key priority for brands and legislators.
The updated policy and shift show that YouTube doesn’t want to play any role in directing users to websites that are not licensed. Additionally, they won’t allow videos instructing viewers how to make guaranteed money from gambling – claims like these have caused red flags for YouTube. The platform insists that new measures are needed to uphold its name as a safe and responsible platform.
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